Well, let’s start with the basics: KindHealth is a business. It is made up of a physical building, computers, and lots of amazing people. Some of those people have children, some don’t; some are married, some are single; some run marathons and others break their ankles doing next-to-nothing. One of us has had open-heart surgery. In other words, we’re just like everybody else. And we hate the unnecessary complexity and confusion of medical bills, health insurance and prescription pricing just as much as you do.
**Did you know that 9 out of 10 medical bills have overcharges or that in a recent study 80% of people chose the wrong health insurance plan, when given only three choices?
We’re also a brand. Not a logo, not a website, but a brand. At the most basic level, our brand is a model that exists in the minds of you, our customers. It’s a feeling. We want you to feel taken care of every time you submit a medical bill, visit our website or call a KindAdvisor. That feeling, that’s our brand.
That said no one pretends that KindHealth is anything more than it is. We save you money by finding errors on your medical bills, we save you money on your prescriptions, we make smart recommendations for health insurance. You probably don't care about our Instagram account or visit our blog regularly. We're a means to an end. We're completely utilitarian.
We also believe in honesty and we hate cliches. The reality is it's as much a grind to build a digital platform to solve these problems for you as it is for you to try and navigate this industry on your own. But if you're going to get bills and buy insurance and fill prescriptions, we wanted to at least make sure that you save as much money as possible, as easy as possible. That's just good for business.
And until the industry changes completely, we'll keep fighting the good fight.